A community-building social media app for women by women

Capstone Project: a UX/ UI case study


The Process

A Design Thinking Framework was adopted for Diaverse project

01 Empathise: understand users’ pain-points

“These communities are instrumental in encouraging women to be their best selves and realising that we are stronger when we come together. We trust that women who are empowered have the power to bring about positive change in the world.”

“Communities built by women for women are still a fairly new phenomenon, but the trend is on the rise. This is a great opportunity for the pioneers, but inevitably involves trial and error, because there is no established playbook yet. Yet the rising power of the female consumer means that women now demand to engage with companies and products that speak to them.”

User Survey #2 Findings

02 Define: user personas, customer journey map, and problem statements

User Persona #1: Emily
User Persona #2: Lynn
Customer Journey Map: Lynn is trying to connect with a Yoga community on Facebook

Problem Statements

03 Ideate: user stories, MVP, value proposition, and information architecture

Diaverse Information Architecture

04 Design: wireframes, prototyping, UI design & usability test

Diaverse Mid-Fidelity Wireframes
High-fidelity Wireframes: Use Case 1
High-fidelity Wireframes: Use Case 2

05 Final Thoughts

An altruistic soul who loves to listen to people’s stories. She advocates life-long learning and enjoys applying new skills to make the world a better place.